Livemon web analytics guides you to:

1. Study customer behavior and devise customer-engagement strategies.

2. Design, track, and fine-tune Search Engine Marketing campaigns.

Translate customer knowledge to boost your business

All right, from every marketing journal out there, each business school classroom out there to marketing gurus from the past, present, and the future, and your dad are going to tell you this. Want to take your business to dizzying heights? Know your customer. Know your customer.
What should you know? And how can you translate that knowledge into a trigger that will keep your cash register ringing? Sit back. Relax. Livemon is here.

Keep an eye on your customers. 24/7/365

Imagine. You can make each click from your customers and prospects count. Livemon web analytics offers detailed, insightful and graphical reports on how each user interacted with your web site. Livemon identifies user interaction patterns and serves up reports for you to study, analyze, and act.

Anticipate. Act. Sell.

You have to go to your customers, right? Wrong.
The Internet changed all that long time back. They come to you. And when they do, it is our job to ensure that we make the most of it. But honestly, the conversion rates of most sites are abysmal compared to the number of people that visit their sites.

Ask any direct-sales pro and he will tell you that the conversion rate when you go to your customer is around 10%. When they come to you it should at least double. At least 30%. Livemon captures critical information like what pages your customers frequent, what they click on most times.

How is this information helpful? Let's look at a hypothetical situation. Livemon tells you that your 'Downloads' page is the most popular page among your visitors. So, what do you do? Just place a text ad on the download page on your product with a 'Buy' or 'Add to Cart' link. That will boost your sales. Successful anticipation is critical to increasing your sales. So, when you know. Go!

Design effective online marketing campaigns

Livemon allows marketing professionals to zero-in on the right approach by allowing you to filter user-behavior based on the site which referred them and keywords they used.

Filters: The art of campaign design

Your vice-president just told you that they've increased your product promotion budget. By 10%. How do you make each marketing cent count? 80% of the people use search engines to find information and shop. The big idea is not to start a search engine campaign. The big idea is to know which word would draw maximum response. Livemon's filter based reports make life simpler for you:

• Livemon studies users arriving on your site using various keywords
• Livemon then serves a report that allows you to study each keyword's effectiveness by studying the users that the keyword attracted
• For example, you noticed that users that used the keyword 'software' to arrive on your site, left within a minute of arriving. On the other hand, users from the keyword 'Data recovery' actually downloaded your free trial. Livemon helps you in picking the right keywords and invest on them based on their effectiveness.
• Filters also allow you to study browsing pattern by referrer and keywords (other sites that link to your site). Livemon helps you design strategies for sales and support based on where your users come from, what were they really looking for and how each user-segment fares.